Brand monitoring

Brand Monitoring Social Media

Burrow is Australia’s leading provider of brand monitoring and social media services, offering round-the-clock coverage, actionable insights, and seamless integration with your existing social media team.

Brand monitoring - Burrow command centre

Protect, Monitor and Grow Your Brand’s Social Media Presence

Our dedicated team of Australian-based community managers works around the clock to track conversations, manage sentiment, and safeguard your brand’s reputation across every major social platform.

Monitor brand mentions in real time

Stay informed with continuous brand monitoring and social media coverage that captures every mention, review, and discussion surrounding your brand — so you can respond with speed and confidence before issues escalate.

Understand consumer sentiment

Go beyond surface-level metrics with deep sentiment analysis that reveals how your audience truly feels about your brand. Our data-driven insights empower you to make informed decisions, refine your messaging, and strengthen customer relationships.

Protect your brand’s online reputation

Proactively identify and address reputational risks before they take hold. From harmful content to negative sentiment trends, our team responds swiftly and strategically — keeping your brand’s online presence positive and resilient.

Turn social media conversations into a competitive advantage

Effective brand monitoring on social media goes beyond tracking mentions — it’s about understanding the full story of how your brand lives online. From our Sydney-based command centre, our Australian-based community managers combine cutting-edge technology with human judgment to deliver social media and reputation management that keeps you ahead of the competition.

By integrating directly with your team, we ensure every interaction, escalation, and insight is handled with the precision and care your brand deserves. Explore our social media post tracker capabilities to understand how granular monitoring can inform your broader communications strategy.

Gain a deeper understanding of your audience with proactive social listening

Our proactive social media reputation monitoring gives you a window into the conversations that matter most — whether it’s customer feedback, competitor activity, or emerging industry trends. With comprehensive 24/7 social media monitoring, no mention goes unnoticed and no opportunity goes untapped.

Partner with Burrow to transform social listening into a strategic advantage. Our full suite of reputation management services is designed to protect your brand, deepen customer trust, and position your organisation as a leader in the digital landscape.

Frequently asked

FAQs

What you get

Coverage that reads like your team, not a dashboard.

  • Cross-platform coverage: social, news, forums, review sites.
  • Untagged mention detection using curated listening feeds.
  • Sentiment shifts flagged with context, not just a score.
  • Weekly brand-health readouts for leadership.
Why Burrow

Trained community managers, not automated alerts.

Nothing missed

Coverage extends beyond keyword rules.

Trend, not noise

Signal-quality analysis, not raw volume.

Alerts that matter

You hear from us when a decision is needed.

How it works

A continuous loop, backed by real people.

  1. 01

    Listen

    Across owned and non-owned channels, tagged or not.

  2. 02

    Moderate

    Respond in your tone of voice, inside agreed guardrails.

  3. 03

    Escalate

    Route what matters, fast, and stay through to resolution.

  4. 04

    Report

    Executive-ready read-outs when leadership needs a clear picture.

Ready when you are

Bring your brand under watch.

Tell us where you're up to. We'll come back with what an engagement could look like - monitoring, listening, community management, or the full loop.

Brief us
Answering now

Something happening right now?

Our 24/7 incident hotline goes straight to a community manager on the command centre floor, any hour, any day.

24/7 Incident hotline