Social media monitoring

Social Media Monitoring & Live Tracking

Know what’s being said about your brand the moment it’s said, with a team ready to act on it.

Social media monitoring - Burrow command centre

24/7 Social Media Monitoring and Community Management Services

Burrow is Australia’s leading provider of social media monitoring solutions, offering round-the-clock coverage, rapid response times, and seamless integration with your existing social media team.

Our dedicated team of Australian-based community managers works around the clock to safeguard your brand’s reputation and nurture meaningful connections with your audience.

Mitigate online risk

Proactively identify and address potential threats with our social media monitoring solutions. We protect your brand from negative sentiment, emerging crises, and harmful content — keeping your online environment positive and your reputation intact.

Extend customer service capabilities

Seamlessly integrate with your existing customer service team to provide exceptional support around the clock. Our community managers address enquiries, resolve issues, and create memorable customer experiences — all while representing your brand with consistency and care.

Extend your community management team

Amplify your brand’s reach and strengthen your digital presence with our proactive monitoring of social media platforms and media outlets. Through data-driven engagement strategies and real-time insights, we elevate your existing social media strategy and ensure your brand leads the conversation.

Stay ahead with accurate responses, swift escalations, and valuable insights

Our social media monitoring solutions empower your brand’s online presence by combining cutting-edge technology with the judgment and empathy of a human-led team. From our Sydney-based command centre, our Australian-based community managers integrate directly with your team — delivering quality social media and reputation management that positions your brand as an industry leader.

Whether you need to manage a crisis, respond to a spike in customer enquiries, or gain a deeper understanding of consumer sentiment, Burrow provides the expertise and infrastructure to act with speed and confidence.

The gap between a comment and a crisis is 30 minutes

Most brand incidents don’t start as crises. They start as a single comment, a one-star review, or a complaint that didn’t get a response fast enough. Left unchecked, that’s when things escalate.

Live social media monitoring closes that gap. It’s the difference that prevents bad actors from risking your reputation. For enterprise brands fielding thousands of interactions a week, that difference is everything.

Burrow’s Sydney-based command centre runs around the clock, with highly-trained community managers tracking your brand mentions, comments, and reviews the moment they go live. Our community managers don’t just watch the feed. They act on it within 30 minutes, every hour of every day.

What live tracking actually looks like

Most businesses assume they’re across what’s being said about them online. Most aren’t. Scheduled check-ins, reactive reporting, and after-hours gaps leave your brand exposed when audiences are most active.

Burrow’s live social media monitoring operates differently. Our team works in real time from a purpose-built command centre, using the latest enterprise tools to maintain uninterrupted visibility across every channel your brand touches, including your paid, owned and earned media.

The moment something surfaces that requires attention, our team is already on it. Not in the morning. Not after the weekend. Now.

Live social media monitoring with Burrow gives your brand:​

  • Mention detection across social platforms, review sites, and paid media, with minimal lag between a post going live and our team seeing it.
  • A 30-minute average response time to identify, assess, and de-escalate posts that pose a risk to your brand reputation.
  • Real-time sentiment tracking that identifies how audience perception is shifting.
  • 24/7 customer service coverage so your audience always receives a timely, on-brand response, regardless of when they reach out.
  • Proactive engagement that keeps your community active and your brand presence consistent across every channel.
  • Daily activity reports and escalation logs so your internal team has complete oversight of everything that occurred.

Stay on top of your brand sentiment​

While your team focuses on strategy, campaigns, and customers, ours is watching every channel, every mention, and every conversation connected to your brand. No gaps. No after-hours blind spots. Just constant oversight that keeps your reputation protected and your audience engaged, without adding a single item to your team’s to-do list.

Let's get started

Increase brand advocacy with media monitoring and deep sentiment analysis

Our proactive social media reputation monitoring keeps you ahead of the competition, enabling you to leverage the latest trends, sentiment, and conversations surrounding your brand.

By swiftly addressing mentions, reviews, and discussions, we ensure a positive brand reputation and strong customer relationships. Through comprehensive social media tracking and sentiment analysis, you gain not only expert support but also the tools and strategies to amplify your social team’s capabilities.

Explore our full suite of reputation management services and brand monitoring social media solutions to understand how Burrow can be tailored to your organisation’s needs.

Frequently asked

FAQs

What you get

Coverage that reads like your team, not a dashboard.

  • 24/7 human cover across Facebook, Instagram, LinkedIn, TikTok, X and YouTube.
  • Escalation ladders that route real risk into your team, not a queue.
  • Executive-ready reporting that translates volume into signal.
  • Community management written in your tone of voice.
Why Burrow

Trained community managers, not automated alerts.

People on the floor

30+ trained community managers on shift, not a bot fleet.

30-minute average response

Around the clock, every hour, every day.

Guardrails, not scripts

A living document that grows with every edge case.

How it works

A continuous loop, backed by real people.

  1. 01

    Listen

    Across owned and non-owned channels, tagged or not.

  2. 02

    Moderate

    Respond in your tone of voice, inside agreed guardrails.

  3. 03

    Escalate

    Route what matters, fast, and stay through to resolution.

  4. 04

    Report

    Executive-ready read-outs when leadership needs a clear picture.

Ready when you are

Bring your brand under watch.

Tell us where you're up to. We'll come back with what an engagement could look like - monitoring, listening, community management, or the full loop.

Brief us
Answering now

Something happening right now?

Our 24/7 incident hotline goes straight to a community manager on the command centre floor, any hour, any day.

24/7 Incident hotline