An event, a hearing, a known risk period. When your risk spikes, Burrow's coverage spikes with it: more trained community managers, tighter response times, on the channels that matter, for as long as the risk is live.
A court date. A product recall. A leadership announcement you know will get a reaction. A known risk period doesn't need a rewrite of your monitoring, it needs more of it, faster, for as long as the risk stays elevated.
Crisis monitoring is Burrow's surge layer. When you know a spike is coming, or one has already started, we scale up coverage on the channels most likely to carry it, tighten response times, and put more trained community managers on your account for the duration, then step back down once the risk period passes.
Tell us the hearing date, the announcement, the known flashpoint. We scale up coverage across the channels most likely to carry it, so a surge in attention is met with a surge in monitoring, not your standing team stretched thinner.
During a known risk period, escalation thresholds tighten. What would normally be logged and included in a routine report gets escalated straight to your team instead, so nothing sits waiting for the next scheduled update.
Crisis monitoring runs for the length of the risk period, not indefinitely. When it's over, we tell you, hand over a full record of what was said and how it was handled, and step back to standard coverage.
Crisis monitoring sits on top of your standing social media monitoring and 24/7 cover, rather than replacing them. Your baseline stays exactly as it is; we add people, tighten thresholds and shorten response times for the length of the risk window, then hand back a full record and stand down.
It's built for organisations where the stakes are high: government agencies managing public consultation, health providers navigating sensitive community conversations, retailers facing coordinated review activity, and universities managing large student communities online.
With a client roster that includes Specsavers, Stockland, Bunnings Warehouse, Macquarie University, the University of New South Wales, and Monash University, Burrow has the experience to handle the most demanding environments in Australia.
Human review of every priority signal.
Straight into your on-call security.
Extra coverage stood up fast once you flag a risk period.
Across owned and non-owned channels, tagged or not.
Respond in your tone of voice, inside agreed guardrails.
Route what matters, fast, and stay through to resolution.
Executive-ready read-outs when leadership needs a clear picture.
Tell us where you're up to. We'll come back with what an engagement could look like - monitoring, listening, community management, or the full loop.
Our 24/7 incident hotline goes straight to a community manager on the command centre floor, any hour, any day.
