Burrow is Australia’s leading social media monitoring business, providing fully managed, 24/7 community management and brand protection services for SMBs, enterprises and governmental organisations. With a team of trained community managers operating from a purpose-built Sydney command centre, we give your brand the always-on intelligence and rapid response capability it needs to stay protected, informed, and trusted.
Choosing the right social media monitoring business means more than subscribing to a platform. It means partnering with a team that understands your brand voice, your risk environment, and the communities you serve.
Burrow’s 24/7 monitoring covers harmful content, reputational risks, escalating complaints, and sentiment shifts across all major social platforms. With a 30-minute average response time, every risk is assessed and escalated by a trained community manager — not flagged by an algorithm and left for the morning.
A great social media monitoring business does not disrupt your operations; we extend them. Burrow integrates directly with your workflows, escalation paths, and communications tools, acting as a true extension of your in-house team without the overhead of building a 24/7 capability from scratch.
Every monitoring shift concludes with a detailed activity report: mentions reviewed, risks escalated, sentiment trends identified, and community interactions completed. Your leadership team receives the structured intelligence to make informed decisions, not a raw data dump that requires hours to interpret.
For enterprise organisations, the question is rarely whether to monitor social media; it’s how to do it well so that it supports your audiences.. An experienced social media monitoring business brings the technology, training, protocols, and people that most organisations cannot cost-effectively build in-house.
Unlike standalone tools, Burrow provides a complete managed service. We work alongside leading social media monitoring companies and combine their capability with the contextual judgment of an experienced Australian-based team. The result is a social media monitoring service that captures not just what is being said, but what it means and what to do about it.
From community groups to sub-domains and Facebook social media monitoring, we deliver comprehensive services to ensure constant visibility across your networks.
The best social media monitoring businesses don’t stop at threat detection. Burrow’s service spans the full spectrum: from identifying and escalating risk to proactive community engagement, sentiment analysis, and building the kind of online presence that turns customers into advocates.
Our social media threat monitoring capability ensures harmful content, coordinated attacks, and reputational risks are caught and contained early. Paired with our broader social media monitoring solutions, it gives your organisation a complete picture of its digital reputation and the team to protect it.
Burrow’s client roster spans education, government, retail, insurance, health, mining, trade, and property; industries where brand trust is hard-won and quickly damaged. Specsavers, Stockland, Bunnings, Macquarie, UNSW, and Monash University trust Burrow as their social media monitoring business of choice. Discover our capabilities for yourself.
30+ community managers on tap.
Presentable at your next leadership meeting.
The bad-hour insurance policy for your brand.
Across owned and non-owned channels, tagged or not.
Respond in your tone of voice, inside agreed guardrails.
Route what matters, fast, and stay through to resolution.
Executive-ready read-outs when leadership needs a clear picture.
Tell us where you're up to. We'll come back with what an engagement could look like - monitoring, listening, community management, or the full loop.
Our 24/7 incident hotline goes straight to a community manager on the command centre floor, any hour, any day.
