Monitoring service

Social Media Monitoring Service

Burrow is Australia’s leading provider of 24/7 social media monitoring services, protecting brand reputation and enabling meaningful community connections from a purpose-built Sydney command centre.

Monitoring service - Burrow command centre

Dedicated Social Media Monitoring Services for Australian Brands

Our team of 30 Australian-based community managers works around the clock to safeguard your brand, manage online risk, and nurture real connections with your audience. With a 30-minute average response time and seamless integration into your existing team, Burrow delivers the coverage, consistency, and accountability your brand needs, 24 hours a day, seven days a week.

Mitigate online risk

Proactively identify and address harmful content, negative sentiment, and emerging threats — with dedicated social media threat monitoring operating 24/7 from our Sydney command centre.

Extend customer service capabilities

Seamlessly integrate with your existing customer service team to handle inquiries, resolve complaints, and create consistent, on-brand experiences across every social channel.

Grow your community management team

Amplify your brand’s reach with proactive engagement, real-time media monitoring, and data-driven tactics that keep your social presence active and your audience engaged.

Protect your brand with rapid response and accurate escalation

When it comes to online risk, speed matters. Burrow’s social media monitoring service operates 24/7 from our Sydney command centre, detecting and responding to harmful content, negative sentiment, and brand mentions within 30 minutes. Our community managers are trained to act quickly and accurately — escalating critical issues, moderating comments, and delivering end-of-day activity reports so your team always has full visibility.

Partnering with Burrow gives you access to social media monitoring solutions that integrate with leading platforms, including Sprinklr, Meltwater, Brandwatch, and Sprout Social. Whether you’re managing a high-volume campaign or responding to an unexpected crisis, our team acts with the consistency and accuracy your brand demands.

Build brand advocacy through deeper audience intelligence

A great social media monitoring service does more than flag problems — it generates the kind of consumer insight that strengthens your strategy. Burrow’s proactive media monitoring tracks mentions, reviews, and discussions across every key channel, including Facebook social media monitoring, giving your team a clear and current picture of audience sentiment at all times.

This intelligence is what separates reactive community management from real brand leadership. When you work with Burrow, you gain not just coverage but strategic value — the kind that improves campaign performance, builds customer trust, and positions your brand as a credible and responsive presence online. Explore how leading social media monitoring companies approach this challenge, and see how we have delivered results for brands like Specsavers, Stockland, and Hartford Healthcare.

Ready to protect your brand around the clock?

Together, let’s drive exceptional results and position your brand as an industry leader in the digital landscape

[Get in touch](/contact/)

Frequently asked

Social Media Monitoring Services FAQs

What you get

Coverage that reads like your team, not a dashboard.

  • Fully managed - you don't operate a dashboard.
  • Named account leads for continuity.
  • Reporting delivered, not self-served.
  • 24/7 cover from an Australian-based command centre.
Why Burrow

Trained community managers, not automated alerts.

Managed for you

Nothing for your team to run.

Reporting delivered

Weekly, monthly and on-request.

Always on

Every hour, every day.

How it works

A continuous loop, backed by real people.

  1. 01

    Listen

    Across owned and non-owned channels, tagged or not.

  2. 02

    Moderate

    Respond in your tone of voice, inside agreed guardrails.

  3. 03

    Escalate

    Route what matters, fast, and stay through to resolution.

  4. 04

    Report

    Executive-ready read-outs when leadership needs a clear picture.

Ready when you are

Bring your brand under watch.

Tell us where you're up to. We'll come back with what an engagement could look like - monitoring, listening, community management, or the full loop.

Brief us
Answering now

Something happening right now?

Our 24/7 incident hotline goes straight to a community manager on the command centre floor, any hour, any day.

24/7 Incident hotline