Burrow delivers fully managed social media monitoring solutions for SMEs and government organisations across Australia and beyond. Operating 24/7 from a purpose-built Sydney command centre, our team of 30 trained community managers combines market-leading technology with human expertise to protect your brand reputation, manage risk, and build genuine community trust.
Burrow goes beyond automated alerts, embedding an experienced team of Australian-based managers into your brand’s day-to-day social presence, so you can focus on what matters most, servicing your clientele and optimising your operations.
Our services provide you with:
Our social media monitoring solutions surface harmful content, sentiment shifts, and escalating conversations the moment they appear. With 30-minute average response times and clear escalation protocols, your brand is protected at 2am on a Sunday just as reliably as it is on a Monday morning.
Every significant mention, review, and conversation is captured, assessed by a trained community manager, and reported with context. End-of-day summaries, escalation logs, and trend analysis transform raw monitoring data into a clear strategic direction.
Burrow acts as a true extension of your team. Our social media monitoring solutions integrate directly with your existing workflows, communication tools, and escalation processes, so your organisation gains 24/7 capability without the cost or complexity of building it in-house.
Enterprise brands, government departments, health organisations, and universities face monitoring challenges that off-the-shelf tools cannot address alone. Burrow’s social media monitoring solutions are designed for organisations where brand risk is real, regulatory context matters, and community dynamics shift fast.
We work with leading social media monitoring companies, including Sprinklr, Meltwater, Brandwatch, and Sprout Social, pairing enterprise-grade platforms with the human judgment that separates genuine insight from automated noise. Our social media monitoring services covers every major platform, from high-volume community pages through to niche forums and review sites.
For organisations operating at scale, Facebook social media monitoring remains a critical component of any complete solution. Whether you manage one brand page or an entire network of local Facebook presences, Burrow’s team ensures every comment, message, and review is promptly acknowledged and addressed, on-brand.
Effective social media monitoring solutions do more than flag problems. Burrow’s approach combines proactive threat detection with sentiment analysis and community engagement, giving your brand a complete view of its online reputation and the team to act on it.
Our social media threat monitoring capability identifies harmful content, coordinated negative activity, and reputational risks before they escalate — while our community management team maintains proactive, positive engagement that builds long-term brand trust. For any growing social media monitoring business, this dual focus on risk and relationship is what drives sustainable results.
With clients including Specsavers, Stockland, Bunnings Warehouse, Macquarie University, the University of New South Wales, and Monash University, Burrow’s social media monitoring solutions have a proven track record across some of Australia’s most active and complex online communities.
Cover shaped to your risk, not a fixed package.
Surge up for events, dial back to baseline.
You always know what you're paying for.
Across owned and non-owned channels, tagged or not.
Respond in your tone of voice, inside agreed guardrails.
Route what matters, fast, and stay through to resolution.
Executive-ready read-outs when leadership needs a clear picture.
Tell us where you're up to. We'll come back with what an engagement could look like - monitoring, listening, community management, or the full loop.
Our 24/7 incident hotline goes straight to a community manager on the command centre floor, any hour, any day.
