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Tools

Social Media Monitoring Tools

Never miss a mention, complaint, or crisis; get a partner with constant oversight over your paid, earned, and owned media.

Tools - Burrow command centre

Monitor every channel with a team that never switches off

Your brand is being talked about right now. The question is: do you know what’s being said?

Social media monitoring tools give you real-time visibility over every mention, review, comment and conversation related to your brand. They surface emerging risks before they escalate, reveal how your audience truly feels, and provide the intelligence your team needs to respond with speed and confidence.

But a tool is only as powerful as the team acting on it. That’s where Burrow comes in. Our dedicated local community managers operate from our Sydney command centre around the clock, using the latest technology to ensure every risk is de-escalated within 30 minutes. When something happens at 2 am on a public holiday, we’re already on it.

Brand management that’s always ‘on’

When outside actors put your reputation at risk, leave it to our trained and certified team to deploy the latest industry-leading social media monitoring tool to mitigate issues before they make an impact. Brand protection isn’t an add-on service; we integrate directly with your existing workflows to extend your internal team’s capabilities.

Our 24/7 monitoring service delivers:

  • Real-time brand mention tracking across social media platforms, external review sites and more.
  • Rapid risk escalation with a 30-minute average response time to identify and address posts harmful to your brand.
  • Deep sentiment analysis to track shifts in public perception before they become reputational issues.
  • Extended customer service capabilities. Our team is online even when yours isn’t, so no comment, complaint or enquiry goes unanswered.
  • Proactive community engagement to build brand advocacy, nurture your audience, and maintain an active, positive social presence.

Strict reporting standards, including end-of-day activity summaries, so your internal team stays fully informed.

Put a moat around your team

We team our expertise with the latest social media monitoring tools, so you don’t have to. We integrate ourselves into your business, enabling your team to focus on what matters: servicing your clients and customers.

Get in touch with us and learn how we can help you ensure your business is positively engaged with your audience.

Let's get started

Frequently asked

FAQs

What you get

Coverage that reads like your team, not a dashboard.

  • Best-fit tooling stack per engagement, no vendor lock-in.
  • Human triage layered on every alert.
  • Custom dashboards where your team needs one.
  • Reporting that reads like a briefing, not a chart pack.
Why Burrow

Trained community managers, not automated alerts.

Tools tuned right

Configured to your brand, not a template.

Humans in the loop

Every alert judged by a person.

Reporting that reads

Words, not screenshots.

How it works

A continuous loop, backed by real people.

  1. 01

    Listen

    Across owned and non-owned channels, tagged or not.

  2. 02

    Moderate

    Respond in your tone of voice, inside agreed guardrails.

  3. 03

    Escalate

    Route what matters, fast, and stay through to resolution.

  4. 04

    Report

    Executive-ready read-outs when leadership needs a clear picture.

Ready when you are

Bring your brand under watch.

Tell us where you're up to. We'll come back with what an engagement could look like - monitoring, listening, community management, or the full loop.

Brief us
Answering now

Something happening right now?

Our 24/7 incident hotline goes straight to a community manager on the command centre floor, any hour, any day.

24/7 Incident hotline