Monitors

Social Media Monitors & Alerts

Burrow is Australia’s leading provider of social media monitors and alert services, offering 24/7 coverage, 30-minute average response times, and seamless integration with your existing social media team. Based out of our purpose-built Sydney command centre, our trained community managers ensure your brand is protected, informed, and always one step ahead.

Monitors - Burrow command centre

24/7 Social Media Sentiment Tracking

Our dedicated team of Australian-based community managers works around the clock to protect your brand’s reputation and respond to conversations before they escalate.

Detect threats before they escalate

Real-time social media monitors surface harmful content, negative sentiment, and emerging crises the moment they appear — so your team can act, not react. With a 30-minute average response time, no risk goes unaddressed.

Instant alerts, every hour of the day

Our social media monitors and alerts system flags critical mentions, reviews, and conversations 24 hours a day, 7 days a week. Every alert is reviewed by a trained community manager, not just an algorithm, ensuring context-aware escalation every time.

Actionable reporting, not just data

Every alert is backed by end-of-day activity summaries, escalation logs, and deep performance reporting. Your team stays fully informed without being overwhelmed — just the insights that matter, delivered when you need them.

Stay ahead of every conversation with purpose-built social media monitoring

A social media monitor is only as valuable as the team behind it. Burrow combines enterprise-grade social media monitoring tools — including Sprinklr, Meltwater, Brandwatch, and Sprout Social — with 30 trained community managers who understand brand voice, escalation thresholds, and the nuances of each industry we serve.

From social media mention monitoring to full-spectrummonitoring social media across every major platform, we ensure your brand is never caught off guard. Our social media monitoring service is built to integrate seamlessly with your existing team — extending your capability without disrupting your workflow.

Strict reporting standards, strict escalation protocols, and a local team that acts as a true extension of your own — that is what separates Burrow from automated monitoring services.

Turn alerts into advocacy with social media sentiment tracking

Burrow’s social media monitors & alerts go beyond passive detection. By pairing proactive monitoring with deepsocial media sentiment tracking, we help you understand the why behind every spike in mentions — and transform potential risk into an opportunity to strengthen community trust and brand advocacy.

Our proactive engagement strategies, data-driven insights, and swift escalation processes mean your brand maintains a positive online presence — not just in business hours, but around the clock, every day of the year.

When you partner with Burrow, you gain not just a social media monitor, but a strategic extension of your team that proactively engages, reports, and protects — at every hour of the day.

Frequently asked

FAQs

What you get

Coverage that reads like your team, not a dashboard.

  • Trained community managers, not automated agents.
  • Guardrailed response inside your tone of voice.
  • Cross-platform coverage.
  • Alerts you can act on.
Why Burrow

Trained community managers, not automated alerts.

People-first

The floor is our product.

Actionable alerts

Not a firehose.

Around the clock

24/7 AEST cover.

How it works

A continuous loop, backed by real people.

  1. 01

    Listen

    Across owned and non-owned channels, tagged or not.

  2. 02

    Moderate

    Respond in your tone of voice, inside agreed guardrails.

  3. 03

    Escalate

    Route what matters, fast, and stay through to resolution.

  4. 04

    Report

    Executive-ready read-outs when leadership needs a clear picture.

Ready when you are

Bring your brand under watch.

Tell us where you're up to. We'll come back with what an engagement could look like - monitoring, listening, community management, or the full loop.

Brief us
Answering now

Something happening right now?

Our 24/7 incident hotline goes straight to a community manager on the command centre floor, any hour, any day.

24/7 Incident hotline