Guide your online presence with a specialised social media tracker that never sleeps. Burrow monitors your brand’s entire online footprint around the clock, ensuring you always have eyes across your owned, paid and earned media.
Every mention, review, comment, and conversation related to your brand is a data point. The question is whether you’re capturing them. Our Australia-based community managers maintain visibility over your digital presence. Burrow’s social media tracker capabilities are delivered by a team of Australia-based community managers operating from our purpose-built Sydney command centre. Burrow gives your brand complete visibility across every platform, every channel, and every conversation, in real time. We don’t just collect the data. We tell you what it means and act on it.
From tagged posts and brand hashtags to unprompted reviews and indirect references, our social media tracker infrastructure — powered by enterprise tools including Sprinklr, Meltwater, Brandwatch, and Sprout Social — captures your complete online presence across social, news, forums, and review platforms simultaneously.
Knowing what’s being said about your brand is only half the picture. Burrow’s tracking capability extends to competitor channels and broader industry conversations, surfacing the gaps, opportunities, and emerging narratives that give your brand a strategic advantage before the rest of the market catches on.
Tracked data is only valuable when it informs action. Burrow connects real-time tracking with deep social media listening and monitoring and social media monitoring and analysis to ensure every insight is translated into a clear recommendation — whether that’s a content pivot, a product flag, or a crisis escalation.
The most damaging brand incidents rarely announce themselves. They start as a single post in a Facebook group, a one-star review on an obscure platform, or a thread on Reddit that quietly accumulates traction. By the time most businesses notice, the narrative has already formed. Burrow’s always-on social media tracker ensures those early signals are captured the moment they appear — not hours later when the damage is done. Combined with our social media monitoring for public safety capability and a 30-minute escalation response time, we give your brand the earliest possible warning and the fastest possible path to resolution.
The brands with the sharpest reputations aren’t the ones with the fewest problems — they’re the ones with the best intelligence. Burrow’s social media tracker gives marketing, communications, and customer experience teams a single, unified view of how their brand is perceived across social media monitoring Australia-wide. As a specialist social media monitoring agency, we layer human expertise over platform data to separate signal from noise — so your team spends time acting on what matters, not sifting through what doesn’t.
QA'd sentiment and reach.
Analysts, not just charts.
However you already talk to your team.
Across owned and non-owned channels, tagged or not.
Respond in your tone of voice, inside agreed guardrails.
Route what matters, fast, and stay through to resolution.
Executive-ready read-outs when leadership needs a clear picture.
Tell us where you're up to. We'll come back with what an engagement could look like - monitoring, listening, community management, or the full loop.
Our 24/7 incident hotline goes straight to a community manager on the command centre floor, any hour, any day.
